Disguising Elitism as Valuing Members

Some of you may or may not have heard a big commercial gym is not accepting members in January. They claim this is to focus on the member they currently have, but most of us are probably smart enough to know that this is them saying, the gym and their members are too good for the new years resolutioners. For me this is driving a gap between those that are currently active and those that would like to be, but have struggled to find the consistency.

People have pooed hard on the new years resolution thing. While I think there’s a point to it,  because why wait until the new year to start improving your health? It does not mean crafty coaches and trainers shouldn't take advantage of folks enthusiasm during this time. Professionals that actually care about doing good, will find a way to ride this wave of energy and get someone down their path to their fitness routine that lasts them a lifetime.

As I’ve said before, the health fitness industry SHOULD be (and is) about improving the quality of health of as many people as we can. This is the opposite of that. It’s not a shock to me that this gym has done this, I do call them the evil empire sometimes. Still, it’s pretty damn disappointing to have to explain things like; this stunt, crappy money grubbing coaches and snake oil salespeople masked as trainers, to friends, family and colleagues.

How about the trainers or coaches that say they’re full, isn’t this the same?

It is a fair question. The answer for me is simple, the day I stop taking new clients will simply be because I don’t have the capacity in my head to keep up with them all. I’d certainly keep anyone on a waiting list that still wanted to be or would find them a home that would take just as good of care as I would. I don't think the same can be said about this big box gym. That's the end of my ramblings for today, I appreciate everyone for reading and giving me their time today.